The controversial Uber taxi app is launching in Edinburgh after the company reported "huge demand" for the service in the city.

Uber said more than 65,000 people in the capital had already opened the app ahead of Friday's 16:00 launch.

The service allows passengers to hail a taxi using a mobile phone.

Uber first moved into Scotland last month with the launch of its app in Glasgow. There are plans to expand the service to other towns and cities.

Earlier this year, Edinburgh City Council granted Uber a licence to run a booking office from George Street, which is required by law for licensed taxis or private hire companies.

To use Uber, customers download an app that uses GPS technology to locate available drivers nearby and puts them in touch.

Uber has faced criticism from traditional taxi companies, who want to see greater regulation of private hire vehicles.

Authorities in Europe have also criticised Uber over safety issues.

But the California-based firm has insisted insists its drivers are safe and reliable, and that all are required to pass enhanced disclosure and barring service checks.

Last month a High Court judge in London ruled that the minicab-hailing app was legal.

Transport for London had sought clarification over whether or not the app broke the law by operating in the same way as meters used by more strictly regulated black cabs to calculate fares.

Max Lines, Uber's general manager for UK expansion, said: "We have been blown away with the reception we received in Glasgow, so are really excited to be launching in Edinburgh today.

"Thousands of Scots have embraced Uber over the last few weeks and we hope to continue this success in the Scottish capital.

"In the last six months alone over 65,000 people in Edinburgh have opened the app, so we know there is a huge demand for the service in the city.

"At the push of a button, people will be able to get a ride which is convenient, safe and affordable."
http://www.bbc.co.uk/news/uk-scotland-scotland-business-34735007
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  Controversial taxi app Uber has announced it will launch in Nottingham today.

From 4pm, people will be able to request a ride by the private hire firm, which uses a cashless system, where customers order and track a cab on their smartphones.

The company says it can offer cheaper prices than rival taxi firms because it is more efficient by providing the nearest drivers and using a centralised meter.

It says a journey from the train station to the University of Nottingham's halls of residence would cost about £6, and from Queen's Medical Centre to the Royal Concert Hall would be £4.50.

    Max Lines, the company's general manager, who is overseeing the Nottingham launch, said: "Uber has been transforming the way people get about their cities all over the UK. At the push of a button, people can get a ride which is convenient, safe and affordable. "

The app, currently operational in 58 countries, works by customers registering a payment card, which is automatically debited after a taxi ride.
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