Open Messenger uses LCD screens on the roof of Hackney taxis and allows advertisers to tailor their promotional messages to real-time conditions, such as local weather, location and time, and generating relevant content for the consumer.

The platform has been developed by Michael Smith, a director of Open Magazine, based in Liverpool's Baltic Triangle.

He said: "Liverpool is spearheading digital development in the north and we're delighted to be launching our smart advertising platform in our home city.

"We've seen this advertising medium work exceptionally well in London – it's now time to unveil it to Liverpool and the rest of the UK. We've already been approached by a number of household names, all of which are looking to take advantage of this new outdoor medium.

"Hackney cab drivers operating an Open Messenger vehicle will also be incentivised with a supplementary income for carrying this digital platform."

Anderson added: "The digital and creative sector is vital to the economic development of Liverpool and the wider city region, which is why I am so glad we are one of the first cities outside of London to use this pioneering advertising platform.

"This great innovation from Open Messenger will bring a much needed boost to local businesses as well as the Liverpool black Hackneys."

Open Messenger's LCD screens interact with 4G data and cloud-based content to broadcast interactive messages wherever they are needed. Within each cab, passengers can also access a free Wi-Fi service and recharge a mobile device or tablet from the vehicle's complimentary facilities.

Open Messenger will rolled out across the UK following its launch in Liverpool with more cities expected to follow suit before the end of the year.

http://www.insidermedia.com/insider/north-west/138037-liverpool-launch-taxi-smart-ads