New international taxi app Ola has launched in Birmingham and is offering free rides to customers.

All Brummies have to do is download the Ola app onto their phones and their first ride under £10 will be free. After that they will automatically be entitled to 50 per cent off their next five rides.

Ola similar to the Uber service , lets customers order cabs through an app on their phones.  The company also serves Walsall, Wolverhampton, Solihull, Dudley and Sandwell.

Unlike Uber, Ola can be used to book black cabs as well as private hire vehicles.  However this particular offer is available on private hire vehicles only.

 When the launch of Ola in Birmingham was announced in early April,  UK managing director Ben Legg said: “We have come to town after local drivers got in touch asking for more employment opportunities in the city.

"We are leading the way with driver benefits and are the only platform to include black cab drivers in our dynamic fleet.

"We are committed to working together with drivers and the local authorities, to help the community grow and achieve safety and mobility goals, such as Birmingham’s Clean Air Strategy.”

Founded in India in 2010,  the company's first UK launch was Cardiff in August 2018, followed by Bristol , Bath and Exeter and Liverpool.

To get your free first ride under £10 and 50% off your next five rides download the Ola app to your phone before Friday, May 31

https://www.birminghammail.co.uk/news/midlands-news/new-uber-rival-ola-offering-16202362
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