LONDON

Taxi Price War Escalates With New £5 Fare

The price war over London cab fares has escalated with a new £5 limit being introduced for Christmas by one black cab app.

GetTaxi will tomorrow launch the fare on all booked journeys of up to 10km starting in zones three to six, which could mean savings of up to 80% for passengers.

The move follows the growth of the Uber minicab app which cut its London prices by 15% and lowered its minimum fare in August.

GetTaxi's promotional fare will last until the new year, although it may be extended. The company's bosses have described the move as "revolutionary".

http://www.lbc.co.uk/taxi-price-war-escalates-with-new-5-fare-100583